Many people work or have an engagement on the island of Lagos while working on the mainland and vice versa. Navigating this route can be a task, especially during peak hours (morning and evening). E-hailing companies and road transport workers have developed strategies to mitigate these challenges encountered by individuals going this route. E-hailing companies provided users (commuters) with private rides but due to it’s high cost there is a limited number of users that can utilize this service. On the other hand, road transport workers are in the habit of hiking prices, extorting users and sometimes decide not to make buses available when needed.
Ridemax is an app designed with a user-centred approach. Bus bookings inside are grouped into three categories, booking for the next trip, booking on the bus on the move and booking on the bus loading up. Each group are highlighted with different locations on the island and mainland. Users can track the bus they are booked on, users are given a unique seat and bus number, check bookings, have a wallet with transaction history and use QR code to onboard the bus.
Solo project. I conducted user research, developed insights and created high fidelity solutions.
The goal of this project was simple; to identify the pain points target users encounter while searching for a bus to and fro the mainland and island of Lagos and explore feasible ideas that best solve these user needs.
I started the project by conducting user research to find out how target users commute to and fro mainland and island and the difficulties they experience using their current method. 15 users were screened by the use of survey questions, and 10 out of the 15 users were recruited and interviewed.
Some key findings were uncovered during the research phase and, therefore, inform my design decisions